Nintendo Selects Cypress's PSoC(R) Mixed-Signal Array For Hot New Game Boy(R) Micro; Programmable System-on-Chip(TM) Product Saves Development Time and Cost, Helping Nintendo Hit Critical Sub-$100 Price Point
SAN JOSE, Calif.—(BUSINESS WIRE)—Nov. 29, 2005—
Cypress Semiconductor (NYSE:CY) today announced that
Nintendo Co., Ltd., a world leader in interactive entertainment, has
adopted Cypress's PSoC(R) (Programmable System-on-Chip(TM))
mixed-signal array for its popular new portable game system, the Game
Boy(R) Micro.
The fashionable Game Boy Micro is quite simply the smallest and
sleekest Game Boy product that Nintendo has ever created. Game Boy
Micro measures just 4 inches wide, 2 inches tall and 0.7 inches deep.
It weighs 2.8 ounces, about the weight of 80 paper clips; yet it
boasts the same power as previous Game Boy Advance models, complete
with the ability to play all Game Boy Advance games, a library of more
than 750 titles. Game Boy Micro features a 2-inch, crystal-clear
backlit screen, and Start/Select buttons that glow with the cool, blue
lighting found on many cell phones.
Nintendo selected Cypress's PSoC mixed-signal array for the new
system. Nintendo used the PSoC device to manage multiple control
functions in the Game Boy Micro, resulting in space savings, reduced
design time and lower costs. The PSoC device delivers true system on a
chip capability, offering programmable analog and digital blocks along
with a fast, 8-bit microcontroller.
"We are very excited to be part of the world's best-selling video
game system family," said George Saul, vice president of Cypress's
PSoC Business Unit. "This design win highlights the strengths of the
PSoC architecture for consumer applications, namely integration,
flexibility and low cost."
About the PSoC Family
PSoC devices are configurable mixed signal arrays that integrate a
fast 8-bit microcontroller with many peripheral functions typically
found in an embedded design. PSoC devices provide the advantages of an
ASIC without the ASIC NRE or turn-around time. A single PSoC device
can integrate as many as 100 peripheral functions with a
microcontroller, saving customers design time, board space, and power
consumption. Customers can save from 5 cents to as much as $10 in
system costs. Easy to use development tools enable designers to select
configurable library elements to provide analog functions such as
amplifiers, ADCs, DACs, filters and comparators and digital functions
such as timers, counters, PWMs, SPI and UARTs. The PSoC family's
analog features include rail-to-rail inputs, programmable gain
amplifiers and up to 14-bit ADCs with exceptionally low noise, input
leakage and voltage offset. PSoC devices include up to 32KB of Flash
memory, 2KB of SRAM, an 8x8 multiplier with 32-bit accumulator, power
and sleep monitoring circuits, and hardware I2C communications.
About Cypress
Cypress solutions are at the heart of any system that is built to
perform: consumer, computation, data communications, automotive,
industrial, and solar power. Leveraging a strong commitment to
customer service and performance-based process and manufacturing
expertise, Cypress's product portfolio includes a broad selection of
wired and wireless USB devices, CMOS image sensors, timing solutions,
network search engines, specialty memories, high-bandwidth synchronous
and micropower memory products, optical solutions, and reconfigurable
mixed-signal arrays. Cypress stock is traded on the New York Stock
Exchange under the ticker symbol CY. More information about the
company is available online at www.cypress.com.
About Nintendo
The worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and
markets hardware and software for its popular home and portable video
game systems.
For more information about Nintendo, visit the company's Web site
at www.nintendo.com.
Cypress, the Cypress logo and PSoC are registered trademarks, and
Programmable System on Chip, is a trademark of Cypress Semiconductor
Corporation. Game Boy is a registered trademark of Nintendo Co., Ltd.
All other trademarks are the property of their respective owners.
Contact:
Cypress PR
Don Parkman, 408-943-4885
Email Contact
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